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VIRAL MARKETING Entrepreneurial Marketing : Page 27 The Concept of Viral Marketing •Viral Marketing uses social networks like Facebook etc. to gain brand awareness. •Information about the product passes virally from human to human •A low-cost marketing method which is very efficient Source: Sascha Langner: Viral Marketing. Wie Sie Mundpropaganda gezielt auslösen und Gewinn …... What Makes online Content Viral? 3 measuring the activation they induce, we test our hypothe-sis that content that evokes high-arousal emotion is more
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Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.... Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. It
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What Is Viral Marketing Pdf
Guerrilla marketing is an advertisement strategy to promote products or services on the streets or other public places with little money. This involves getting the attention of the public.
- The New Rules of Viral Marketing:: How word-of-mouse spreads your ideas for free D AVIDM EERMAN S COTT 8 A formula for viral marketing success One of the coolest things about the Web is that when an idea takes off, it can propel a brand
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- Viral marketing—having others tell and spread your story for you —is one of the most exciting and powerful ways to reach your audiences. It’s not easy to harness the power of word-of-mouse, but any company with thoughtful ideas to share—and clever ways to create interest in them
- Viral marketing can be thought of as a diffusion of information about the prod-uct and its adoption over the network. Primarily in social sciences there is a long history of the research on the inﬂuence of social networks on innova-tion and product diffusion. However, such studies have been usually limited to small networks and usually a single product or service. For example, Brown and